Mark Romanek is a music video director. He has a video on hillmancurtis.com (WARNING: THIS VIDEO HAS A PENIS AND BREASTS IN IT) here. Amongst his work are the music videos "Hurt" the Johnny Cash NIN cover, "99 Problems" by Jay-Z, and "Devil's Hair Cut" by Beck. His full list of works can be seen at his wikipedia page.
In Romanek's video on hillmancurtis.com, he says that his only goal is to invoke emotion. He claims if he has left an audience "cold", then he has failed.
It is easy to believe this is the work code of the man that produced the Cash "Hurt" video. The video is mostly just Cash sitting around playing a guitar, but it is completely gut wrenching.
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